That's what matters. Underneath all the logo design, web presence and shangrila-la-la, you have to have a solid, concise message that you deliver upon with everything you say, every interaction you have, and every relationship you build. When you do not have a concrete brand message, your peers/audience/consumer base will create one for you. Do you want to create your own identity or be a product of what someone else sees for you?
Your message has to be what you stand for, what you promise and what people can expect from your Brand at all times. Regardless of crisis, success, failure, you must deliver on your Brand's promise to be and do what you say it will.
Are you with me or am I by myself?
To help you construct your Brand's message, I want you to reflect on a few things:
- What exactly do you do and what do you offer?
- What are the core values of your brand?
- How do you want your brand to be perceived?
- What can and will you deliver on a consistent basis?
Once you can confidently answer these questions, create your brand statement IN 7 WORDS OR LESS.
Then, my friend, you have your brand's message.
Next up, you need to figure exactly how you're going to spread the word.
Until then, much love and success