.::Branding with a Message - What Exactly are You Saying::.

One key thing about branding, whether it be personal or professional is the message. I recently did a brand consultation where I blatantly put it "What the hell are you saying and how are you saying it?"

That's what matters. Underneath all the logo design, web presence and shangrila-la-la, you have to have  a solid, concise message that you deliver upon with everything you say, every interaction you have, and every relationship you build. When you do not have a concrete brand message, your peers/audience/consumer base will create one for you. Do you want to create your own identity or be a product of what someone else sees for you?

Your message has to be what you stand for, what you promise and what people can expect from your Brand at all times. Regardless of crisis, success, failure, you must deliver on your Brand's promise to be and do what you say it will.

Are you with me or am I by myself?

To help you construct your Brand's message, I want you to reflect on a few things:

  • What exactly do you do and what do you offer?
  • What are the core values of your brand?
  • How do you want your brand to be perceived?
  • What can and will you deliver on a consistent basis?

Once  you can confidently answer these questions, create your brand statement IN 7 WORDS OR LESS.

Then, my friend, you have your brand's message.

Next up, you need to figure exactly how you're going to spread the word.

Until then, much love and success

.:The #BrandBaby Theory - The Immaculate Brand Conception:.

Earlier today, I did a small Twitter talk (mostly with myself but it's like that sometimes lol) about my theory about the branding process.

Last year I worked with AfrosNBabyHair on the branding process. We had a HUGE lightbulb moment where we made the connection that developing a brand is like raising a baby (or at least what I figure it's like. I have no little ones of my own.) This revelation was so huge that Baby Hairs had to wrap her head up in her winter scarf to keep her brain from falling out (lol)!

What I've decided to do is break it down by parts in a series of posts so we can all get through this together.

Brand Conception
When you first think of a brand, your initial idea is the conception. All it takes is one faithful night, right? Once it hits you, you have to do everything in your power to prepare the womb. This means nourishing it with proper planning and research (What to Expect When You're Expecting, anyone?), doing concept development to make sure things are just right, going to Lamaze class and of course regular doctor visits for health checks.

These doctor visits are key for your #BrandBaby. And by a doctor visit, I mean getting yourself a business advisor/mentor or someone in your field you can trust that can offer sound and well thought counsel. A lot of times we set out on these grand adventures to raise a #BrandBaby thinking we have all the answers. "Lean not on your own understanding." Especially if you're a first time parent, would you go without making sure the baby is healthy and you yourself are healthy enough to carry this #BrandBaby to term? you need someone on the outside looking in to help you better determine these things.

Besides your doctor, you gotta pick out some god parents. People who are in the cheering section supporting you and your #BrandBaby; helping to pick out room colors, suggestions on names and overall being another source of advice and assistance.

Now, a #BrandBaby can have more than just god parents to help raise it and all that good stuff. There's also grandparents, aunts, uncles, etc. You need more than one avenue of counsel. Get a board of directors for your #BrandBaby if you have to! Every bit of wisdom counts!

That's it for now... Next week I'll give some insight on the birth of your #BrandBaby. Those Lamaze classes will come in handy, I promise. ;-D

Much love,